Black Friday Countdown: 14 Weeks to Success - Week 1: Setting Your Black Friday Goals
Share
I’m so excited to kick off our "Black Friday Countdown: 14 Weeks to Success" series. Over the next 14 weeks, I’ll be sharing tips every Tuesday on Facebook to help you prepare for Black Friday and make it your most successful one yet!
This series is specifically designed for crafters and creatives who are looking to maximize their sales and reach new customers during the holiday season. Whether you're selling physical or digital products, the key to a successful Black Friday is preparation, and that's exactly what we'll be focusing on in this series.
Why Setting Goals is Important
The Power of Goals
Setting clear, actionable goals is the first step to achieving success in any business venture. It gives you direction and helps you focus your efforts on what really matters. When you set a goal, you're not just hoping for success—you're planning for it.
Aligning Goals with Your Vision
Your Black Friday goals should align with your overall business vision. Ask yourself, what do you want to achieve not just on Black Friday, but in the long run? This is your chance to make strategic decisions that will benefit your business long after the holiday season is over.
Types of Goals to Consider
Sales Goals
One of the most common goals for Black Friday is increasing sales. Think about what percentage increase you’d like to see compared to your usual sales. Set a realistic, yet ambitious target. Maybe you’re aiming for a 20% increase in revenue or selling out of a specific product. Whatever it is, make sure it’s something that pushes you to step up your game.
Customer Acquisition Goals
Maybe you want to use Black Friday as an opportunity to attract new customers. How many new customers would you like to gain? Consider setting a goal for the number of new customers or email subscribers. This could be the perfect time to expand your reach and build a loyal customer base that will return to your shop long after Black Friday.
Product-Specific Goals
If you have certain products you want to highlight, you could set goals around those. For example, clearing out old inventory or selling a specific number of units of a new product. By setting product-specific goals, you can focus your marketing efforts on the items that will bring you the most success.
Breaking Down Your Goals into Actionable Steps
SMART Goals
Remember the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound. This will help you create goals that are clear and attainable. Instead of saying "I want to increase sales," say "I want to increase sales by 20% by offering a special Black Friday bundle."
Examples of Actionable Steps
If your goal is to increase sales by 20%, your actionable steps could include:
- Promoting your bestsellers more aggressively
- Offering a limited-time discount
- Creating a special product bundle for Black Friday shoppers
By breaking down your goals into specific actions, you'll have a clear roadmap to success.
Planning and Tracking Progress
Using a Planner or Journal
Use a planner or journal to map out your goals and the steps you’ll take each week to achieve them. This will help you stay organized and on track. Write down your goals, the actions you'll take, and any deadlines you need to meet. This way, you’ll have a clear picture of what needs to be done and when.
Tracking Progress
It’s important to regularly check in on your progress. Are you hitting your milestones? If not, what adjustments can you make? Don’t be afraid to pivot if something isn’t working. The key is to stay flexible and keep your eye on the prize.
Share Your Goals
I’d love to hear from you—what are your Black Friday goals? Drop them in the comments or share any questions you have about setting goals. This is a journey we’re all on together, and I’m here to support you every step of the way.
Remember, setting your goals is the first and most important step to Black Friday success. Stay committed, and each week, you’ll be building towards something amazing. You’ve got the power to make this your best Black Friday yet!
Next week, we’ll be talking about researching trends. If you found today’s session helpful, make sure to share this series with your fellow creatives. Let’s make this Black Friday our best one yet!